Nirvaan is a research-based consulting firm specializing in getting research inputs and using them appropriately in the marketing planning process. In saying this, we are trying to convey that we always attempt to interpret the research data from the viewpoint of recommending action priorities – both short-term and long-term. To this end, we have put together a team that understands not only research techniques, but also branding concepts in depth. We believe our people are our clients’ biggest assets, hence we do our best to recruit multi-skilled individuals, and then give them an environment where they can think and ideate freely. We have a suite of proprietary research offerings in specific areas and we also offer our clients the option of going in for a completely customized study.